My work
Identity for “Sunbula” bakery
A family bakery in Smouha wanted an identity as warm as the smell of fresh bread. I designed a logo where a wheat ear forms the word “Sunbul... Read moreHow I work
We start with a discovery session to understand your business, audience and competitors. I then present three different design directions an... Read moreAbout
For nine years I've designed visual identities for start-ups, restaurants and cafés — from the logo to packaging and social media.
I love working directly with small business owners, and I always start with one simple question: what should your customer feel when they see your brand?
(This is a demo site on Ta3reefy — the person and details are fictional.)
Experience
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2020 Present
Freelance Designer
Clients in Egypt and the Gulf
Delivered 70+ brand identities in food, fashion and tech.
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2016 2020
Senior Graphic Designer
Mawg Advertising — Alexandria
Designed print and digital campaigns for local and regional clients.
Education
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2011 2015
BFA Graphic Design
Alexandria University
Skills
- Brand identity
- Logo design
- Packaging
- Arabic typography
- Illustrator
- Photoshop
- InDesign
- Illustration
- Brand guidelines